The cost and efficiency of this strategy being the two factors motivating these professionals. Internet users are now used to seeing banners and other advertisements on the web pages and therefore do not pay so much attention. In addition, this display technique is particularly expensive and is not so effective if your product or service is for professionals. So what sets the email marketing campaign apart from others on the internet?
A PERSONALIZED APPROACH
For starters, most email marketing campaigns use direct mail techniques to personalize the message. Thus, the prospect receives an email which is addressed to him personally by presenting his name and if necessary the name of his company. In addition, email marketing campaigns can segment prospects according to their interests . A company typically sells different ranges of products or services that do not target the same target. You will not send the same email to your entire database.
Email marketing campaigns can also target a specific geographic position . Very useful for example if you are a French entrepreneur and exceptionally you will be in Belgium for a week. You can then send an email to all your customers and prospects in this region to invite them to meet you. Similarly, you can make sure you do not present a promotion to customers who have already bought your product at a high price .
A CONFIRMED PERMISSION
The key element of email marketing is the permission given to you by the people receiving your message. Most of your email database usually comes from prospects and customers who have subscribed to your newsletter. Buying a list of emails is quite random but also remains possible. In both cases, the person receiving your email is able to indicate that they no longer wish to receive your messages.
It is important to make sure that this option is available at the bottom of the message. This title will allow you to stay in good standing with the CNIL (National Commission for Computing and Freedoms) which indicates that users have a right of inspection and withdrawal on all information about them.
STATISTICS AT YOUR FINGERTIPS
If you use specialized software in the treatment of email marketing campaigns you will be able to benefit from interesting statistics. Mailchimp, Aweber or Constant Contact let you know who opened your message and the number of clicks the links received in your email. This is how you will be able to see the effectiveness of one message or promotion over another .
You will be able to track the results of your advertising message and adapt it if necessary. The important thing is not to send a purely promotional message. It’s up to you to attract the attention of your prospects to read the message, the best is to reveal some tips or tricks. We all have knowledge related to our profession, share your knowledge with your prospects! They will come back to you when the time comes.
A LOW COST
Hiring a marketing firm is often overpriced, especially for young entrepreneurs. An online poster campaign may also be inaccessible depending on your industry. Prefer an email marketing campaign that you will be able to manage by yourself and whose cost will be particularly low. A good email campaign can always see an increase in sales in the days that follow.